Experience

I am an experienced Product Designer with a multidisciplinary design background. My path to product design began in interior design, where my love for human-centred design formed. I moved into graphic design and later into design leadership.

I’ve been solving design problems in many formats for over 15 years, both in-house and agency-side. I use all my experience to create digital products that are functional, aesthetically pleasing, user-centred and deliver business value.

Jan 2024 to Present

ASquared - Senior Product Designer

ASquared is an app design and development agency focused on creating user-centred digital products for startups and scale-ups.

Develop solutions for complex design challenges (iOS, Android, and third-party integrations) in partnership with Product and Engineering teams.
Conducted user interviews, gathered feedback, and integrated insights into design iterations.
Create user flows, wireframes, and interactive prototypes using Figma to illustrate design concepts.
Focus on refining typography, layout, and visual hierarchy to elevate the overall user experience.
Collaboration with developers to 'hand off' designs and ensure alignment on interaction and implementation.
Lead workshops, discussions, and design reviews to foster a collaborative design culture.
Embrace a fast-paced, iterative workflow to rapidly test, validate, and refine designs for start up founders.
Analyse data and metrics to inform design choices, ensuring solutions effectively address user pain points and business objectives.

Mar 2022 to Jan 2024

Clearleft - Product Designer

Clearleft are a world-renowned, industry-leading, experience design consultancy based in Brighton.

Facilitated remote and in-person discovery workshops to explore insights, define objectives, and align on expected outcomes.
Collaborated with researchers and UX strategists to uncover insights and used those findings to design products valuable to both users and the business.
Championed inclusive, accessible design practices, ensuring all product work met at least AA standards.
Designed across all stages of the product development lifecycle, from early concepts to wireframes and high-fidelity layouts.
Led design reviews with clients and product teams to explore concepts, identify constraints, and align on strategic direction.
Conducted internal design critiques with the product and design team to refine concepts, elevate design quality, and deepen expertise.

Feb 2021 to Mar 2022

MOHARA - Product Designer

MOHARA is an innovation agency that builds world class tech products with start- ups, scale-ups and global giants.

Designed intuitive, elegant products for web and mobile platforms across a range of industries and problem spaces.
Created all visual assets and styles to define the look and feel of client brands, from layouts to logos.
Designed simple, end-to-end flows and experiences based on research.
Led all stages of the design process, from the first sketch to implementation, with full accountability for every feature.
Collaborated with product managers, developers and external stakeholders to fully realise the client’s vision.
Ensured solutions met user and business needs to fulfil the longer-term strategy for clients.
Developed knowledge of accessibility while advocating for it internally and to clients to create more inclusive products.